AN AWARD-WINNING CREATIVE & STRATEGY LEADER IN ENTERTAINMENT AND TECH ACROSS SOCIAL, DIGITAL & LINEAR MEDIA.
I lead the creative and strategy departments for Brigade Marketing, an entertainment agency that produces campaigns for movies, streaming, TV, podcasts and brands. I create campaigns that drive billions of impressions, thousands of hours streamed, and hundreds of millions of dollars in box office sales.
Previously, I was a senior creative at MTV working on the VMAs, Catfish and TRL. As an Associate creative director for Smithsonian Channel, I led the creative execution, production, and development of promo assets across linear and digital platforms. Prior as a senior art director at Showtime he managed the look and feel of all of Showtime Sports including Showtime Boxing, Strikeforce, Inside the NFL, and a host of other shows.
I have deep experience across genres and platforms, including broadcast, streaming, Instagram, Facebook, TikTok, Snapchat, and YouTube. Over the last 20 years, I have won awards for video direction and design on such shows as The Borgias, Catfish, Ray Donovan, Homeland and Californication.
PORTFOLIO
BRIGADE
SHOWTIME
SERIES
MTV
SHOWTIME
SPORTS
SHOWTIME
SPECIAL PROJECTS
SMITHSONIAN CHANNEL
REEL 2017
RESUME
VICE PRESIDENT, CREATIVE & STRATEGY
BRIGADE MARKETING
New York, NY & Los Angeles, CA
Head of the creative and strategy departments, lead innovative digital and social media marketing and advertising campaigns for movies, streaming, television, and entertainment brands. Manage the design, strategy, direction, and goals for the cross-discipline creative team of designers, animators, strategists, editors and copywriters in NY and LA through a hands-on approach.
Develop targeted strategies, compelling presentations, innovative concepts, and on trend designs for theatrical and brand campaigns .
Acquired new clients, won business at an industry-high success rate, and developed lasting industry relationships.
Created and implemented a plan for the future of the group that optimizes creative resources, tightens production timelines, reduces costs, universally elevates creative quality and grows the department and business.
Managed the budget of the creative department including hiring, and sourcing full-time and freelancers.
Key member of the senior leadership team developing new business and strategies that provide direction
for growth of the company.
Clients include Lionsgate, Warner Brothers, Disney, Universal, Amazon, Paramount, ABC, FOX, CBS, FreeForm, LOL Network, Pixar, Sony, Roadside Pictures, Neon, Wondery, and Vertical Entertainment.
SENIOR CREATIVE
MTV
New York, NY & Los Angeles, CA
Created promotional materials, in-show graphics, digital and social video for the relaunch of TRL, a daily live show broadcast from MTV's studios.
Led visual creative for Catfish Season 7 launch.
Developed promotional materials including commercials, social videos and digital billboards for
the 2017 Video Music Awards.
ASSOCIATE CREATIVE DIRECTOR
SMITHSONIAN CHANNEL
New York, NY
Led development of promotions and packaging. Managed visual identity throughout all platforms, including broadcast, online, and international. Brought projects from concept through production on time and on budget.
Created network standards, toolkits, designs, and workflows.
Developed new channels for promotion, Instagram, ComicCon, VR and 4K.
Coordinated efficient creative process that reduced mistakes and enabled quick turnarounds.
Led campaign for Building Star Trek, the network's highest-profile show.
Mentor to junior staff through practical experience and targeted guidance.
SENIOR ART DIRECTOR
SHOWTIME
New York, NY
Created captivating and rich content for the Showtime Sports brand. Managed visual identity of the brand across multiple platforms including live events and product.
Developed methods and guides for consistently high-level execution including directing outside production companies
Created award winning promotions and new show packaging for shows including Showtime Championship Boxing, ShoBox, Strikeforce, Inside the NFL, CBS Saturday Night Fights, sports documentaries, and live specials.
Delivered innovative graphics using new techniques under tight deadlines
Pivoted promotions to a younger and more desirable audience.
DESIGNER & ANIMATOR
SHOWTIME
New York, NY
Developed campaigns for Showtime's acclaimed series, movies and documentaries. Produced traditional commercials, packaging, large scale events, online and mobile campaigns.
Executed creative solutions that built a cohesive and distinct aesthetic.
Led shoots that included directing talent.
Created recent award-winning launch of The Affair season 3, Emmy and Golden Globe recipient.
Excelled on high profile projects including The Borgias, Ray Donovan, Homeland and Californication.
Managed special projects for Snapchat, Instagram, Comic Con, TCA, YouTube and live events
Won multiple awards for conceptual and impactful campaigns.